APAC LAUNCH CONFERENCE
COMMUNICATIONS & EXPERIENCE STRATEGY
Halyard Health asked bgb to deliver a creative, unforgettable experience in Bangkok, Thailand – one that would inspire a culturally diverse senior workforce to work together towards success.
When Halyard Health (formerly Kimberly-Clark Health Care) launched as an independent company in the Asia Pacific market, they asked us to create a conference experience that would unite senior sales and marketing teams from Japan, China, India, Singapore, Thailand, Australia and New Zealand. The brief was to launch the new company, its culture and values. Paramount was ensuring delegates view themselves as one aligned team, to inspire and motivate them, and to set them up for success in the year ahead.
Strategy, Content & Production across all elements (plus elephants)
We developed the conference communications and experience strategy and produced all creative, content and collateral for a stimulating experience. The delegates enjoyed a rich variety of experiences including an ‘Amazing Race’ style event across the rivers, roads and major tourist sites of Bangkok, a gala awards dinner and a musical production with a specially choreographed dance performance by Thailand’s premier dance troupe. There was also a chance to meet and get to know two friendly local elephants! bgb managed all conference production aspects, including filming, editing and delivering a closing film of the experience starring all the delegates. To make sure all the attendees had a meaningful experience, we made simultaneous translation services available to all throughout the conference.
“Engaging bgb a master stroke”
The conference was hailed as a major success by all who attended it in setting the right tone for the Halyard Health brand in South-East Asia.
Kevin McHugh, Director of Sales – EMA / Sales & Marketing Effectiveness Manager Asia-Pacific:
“We recently engaged bgb as the event management company for our bi-annual Asia Pacific sales conference held this year in Bangkok and it proved to be master stroke. Right from the start of the process, the bgb team proved themselves to be creative, passionate, knowledgeable, highly professional group of people. From the first planning meeting to the post conference de-brief, bgb were an absolute delight to work with. The bgb team were attentive, responsive and their expert guidance, creative input and diligence in the execution phase were instrumental in delivering a slick, impactful and truly memorable sales conference. Thanks to all the team at bgb for executing with excellence.”