BRAND & PRODUCT CAMPAIGNS
BRAND & CONTENT STRATEGY
When Australian-based global natural skincare brand Jurlique decided to reframe their brand story in an increasingly fragmented and competitive skincare market, they turned to bgb. We worked with world-class collaborators to create integrated brand and product campaigns that established a new narrative in beauty.
Today, more people than ever care about natural products and global skincare brands are seeking to meet the market’s expectations. With a thirty-year history creating incredible natural skincare products, Jurlique could see that it was time to create a new brand positioning that resonates with a global audience and improved the brand’s position as a leader in the premium natural skincare category. They asked bgb to partner with them to produce new global brand and product campaigns that would resound with a highly sophisticated global audience – an audience that has preconceived ideas and expectations about what natural products can do.
A new narrative in beauty
bgb had the strategy, creative and production experience to produce Jurlique’s global brand and product campaigns at the level needed for a discerning premium skincare customer. Working in collaboration with world-class commercial artists such as Derek Henderson and Dr Lisa Cooper, we produced new integrated creative assets across a wide range of paid, owned and earned media, with a particular focus on building an engaging in-store customer experience.
Inspiring customers to believe that natural skincare products can make a real difference
The new Jurlique campaigns tell the story of the brand’s points of difference, highlighting the purity of its provenance and the power of its unrivalled natural credentials. The campaigns are designed to tap into the brand’s extraordinary potential, celebrating its natural roots while signaling its thought and performance leadership in a fiercely competitive global skincare market. It’s not just about Jurlique’s unique ingredients – it’s also their incredible effect on the skin.